E-commerce: how to find the system of shops suitable individually

Systems of shops represent the indispensable foundations for the creation, design and management of a working online store. Only in Germany there are about 200 different systems of free and paid stores. These differ not only in terms of price and cost structure. Rather, applications sometimes have clear differences in the range of functions, the number of extensions available, as well as during installation, configuration and hosting. We at Wintotal.de provides you assistance and decision -making in this sense.

1. What requirements should the system of stores meet?

Before being able to evaluate the suitability systems for suitability, it is necessary to establish the criteria of individual requirements. A car questionnaire -Creato will help you, which covers and outlines your project and thematically. Basically, it is

1. The number of products,
2. The available budget,
3. The cost structure,
4. Any knowledge of programming,
5. Freedom of design,
6. DAs a sales area,
7. the range of functions,
8. Connection options
9. and compliance of the GDPR.

If you have formulated the requirements and complaints, you can create your selection criteria in this way.

2. Different structured solutions are available

You must substantially distinguish between Simple boxes of shops and systems of shops with professional standards. For shops with a monthly turnover of a maximum of 30,000 euros, they are sufficient boxes for construction of web shops pre -installed mostly pre -installed. These variants are very easily structured, easily installed and easy to use, but offer little more than standard functions. This lacks individualization and flexibility options. Simple's best known suppliers, Boxes of construction of preconfigured and partially based on cloud shops I'm Jimdo, 1 and 1 and Stratos.

3. Professional shop systems for ambitious shop projects

With higher sales, however, these systems quickly reach their limits. You need a system of professional shops for more ambitious shop projects. In this sector there are functional modular systems and highly professional on-premise solutions.

For many systems of stores, acquisition costs or license commissions are incurred. However, the price is particularly useful in the costume service: while you receive help and support from the provider or the manufacturer with the paid profile solutions, you are alone with an open source model.

This also affects hosting. Systems of stores of this type are themselves or Hosted by a hosting provider. In addition, as regards the installation, the furnishings and, above all, individualization, inexperienced users generally need support from specialized agencies.

These are the most frequently used systems of stores:

• Magent
  
• Shopware
  
• WooCommerce
  
• Xanarium
  
• Esales Oxid
  
• XT: trade

4. The most important criteria for the selection of the shop system

The currently available store systems differ considerably as regards integrated functions and setting and expansion options. When choosing the individually suitable system of stores, it is always necessary to have the variety of functions and the resulting design options. Below you will find ten essential selection criteria that act as a base for a solid decision.

4.1. Operation and navigation by the customer of the shop

A web shop can still have so many features and functions – Without a slight control and comfortable navigation for the visitors of the shop, your shop will only reach moderate sales. For the success of an e-commerce shop, it is important that the Usability is simply structured and aimed at the tailor -made target group. A system of stores must therefore offer good usability or usability to keep your customers on the pole. In addition to clear and understandable navigation, the shop system should always have many setting options for a presentation of targeted and detailed products.

4.2. Research functions and filter options

The more items you offer in your shop, the more difficult it will be for a potential customer to find the desired product in the product range. Make sure your shop system has detailed search and filter options. These make it easier for visitors to your shop to find products. Although this is a standard function for shop systems, sometimes there are clear differences in quality in implementation, which makes the detailed tests essential.

4.3. Connection to external programs

Be ERP or ERP applications for example Good shop systems offer numerous interfaces for external programs. On the one hand, this makes the job easier for you as a shop operator. On the other hand, they allow important information for customers in real time when a product is available and if it is currently available.

4.4. Connection to payment systems

As many interfaces as possible to pay the systems is equally important. The experience shows that customers cancel the purchase or order if they do not find their favorite payment method in their shop. Many systems of stores offer interfaces to payment service providers in this regard. These group a variety of different online payment systems. It should also allow the system that your interfaces can be set for payment systems.

4.5. Functions for a multi -channel operation

An important criterion is the networking of your shop system with social media and other channels, as well as with your fixed shop. For example, you can allow you to withdraw the goods on the internet directly from you. Make sure the system of stores you have selected supports these multi -channel functions.

However, these are not standard functions. The system must therefore provide plugins for the collection of the archive or for similar connections.

4.6. Integrated features for marketing activities

Good shop systems also include marketing features. For example, the setting options are important for

• Discount campaigns,
• Voucher codes,
• Interface to product search engines and prices
• and an automated connection to several sales channels.

If a system of stores does not give you these options, it is usually a functionally lower system.

4.7. Optimization on mobile devices

Statistics show that many customers make an online shopping tour with mobile devices; The trend increases continuously. A system of stores should therefore always offer you all prerequisites to implement optimization for mobile use. This is also a crucial aspect for successful multichannel sales.

4.8. SEO must be constantly supported

The effective optimization of search engines is still one of the successful factors for a good frequency and sales increases. Professionally oriented shop systems automatically support the optimization of search engines using various default settings. Further features that allow individual settings are important here. The more high quality system, more detailed information and settings are possible.

4.9. Legal security for the German market

Most shop systems come from the United States. These systems are therefore not constantly oriented towards the German market and the rules on the local law. This can quickly lead to violations of competition and resulting warnings. A typical example of this is the WordPress Woocommerce Plug-in e-commerce. In order to design the system legally for online trade in Germany, additional plugins are required (German market, German).

If a system does not offer extensions of this type, you must produce this legal certainty itself. Are required, for example

• Right of cancellation,
• AGB,
• A complete imprint
• And a declaration of data protection in accordance with the requirements of the GDPR.

This is not only that it requires time and boring, but it does not work without support from a lawyer specialized in online law.

4.10. The structure of costs and prices

In addition to paid systems, there are also numerous open source solutions, for which acquisition costs or license commissions do not behave. But even with these variants you have to expect additional costs. So it may be necessary for paid plugins or, for example, special security features. The main solutions of the shop system, such as Magento 2, Shopware or Woocommerce, offer several thousand extensions.

In addition, there are costs for the creation and maintenance of the shop system, provided that an agency is commissioned for this. However, this is also recommended if you want to focus on key skills-sie the online sale of products and services.

5. Conclusion: select the system of stores in accordance with the requirements

Which system of stores is ideal for your project depends on many factors. Ideally, the range of functions offered covers your needs. In addition, the number of extensions and scalability is important if the shop and sales must increase continuously. Open source solutions are particularly cheap, but often have a very large and versatile functional and expanding area.

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